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Back in September, Roku announced that Roku OS 9.2 will begin rolling out to Roku Players and Roku TVs in the coming weeks. Now Roku has started that rollout with select Roku TVs getting the 9.2 updates. Not all Roku Players and Roku TVs have received the update but select TCL Roku TVs owners have reported getting […]

LG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen.   The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG’s US head of content innovation, said

As Roku plots the next stages of its international expansion plans, the company is being tagged by analysts for some impressive growth over the next few years. Macquarie analyst Tim Nollen predicts Roku will have 72 million active users by 2022, up from the 30.5 million the company reported in August. That most recent total

With high-profile OTT services launching in the near future—such as Disney+, Apple TV+, HBO Max, and Peacock—how will households cope with the growing demands on their wallet? By dropping subscriptions, says one survey. Hub Research surveyed 2,000 adults in the U.S. and asked those planning to sign up for new services what they would do

Research from TV ad measurement and analytics company iSpot.tv has found that direct-to-consumer advertising has exploded throughout 2019 with the number of DTC brands increasing 81% in the six months from the end of the first quarter of the year to 186. The Direct-to-Consumer Brand Advertising on TV report fundamentally showed that the nature of

In a nutshell: Smart TVs have been around for a while now. If you jumped on the bandwagon early and bought a Samsung product, you might want to consider upgrading or risk losing Netflix.   Netflix yesterday said that a small number of older Samsung TVs would no longer support its service as of December 2,