Meet Nicole
The first KPI-driven video SSP for Publishers.
Meet Nicole
Our Proprietary, Results-Driven Technology
Nicole is our state-of-the-art technology. Using BoldWin’s machine learning algorithm, Nicole enables powerful integration abilities, runs a fixable and dynamic rules engine, engages in deep audience-based and utilizes millions of data points from first to third parties. Nicole provides publishers with a holistic solution to create additional revenue sources and maximize CPM.
A Smart, Designated Dashboard
Our smart dashboard was built and customized to provide our partners and clients with maximum transparency and visibility into ad performance, enabling you to optimize your monetization activities and maximize revenues on an ongoing basis. This way, it can easily be monitored and tracked the results of direct O&O sites and pinpoint exactly what areas need to be refocused to optimize CPM.
Driving Change in the Video Advertising World
Here’s how we do it:
Leveraging personal publishing experience for your optimal results
We provide clients with a hyper-focused product that was based on our experience as an SSP and a publisher. We’ve learned the field and trade, so our publisher-customers can enjoy seamless, profitable results.
Embracing a Win-Win-Win philosophy
– We are committed to treating the assets of our clients and partners as our own to deliver the best campaigns, the best opportunities and the best results.
Enabling 100% transparency
We provide full control and access to ad campaigns so clients can see where the ads are running. We partnered with the best and most advanced fraud detection solutions available to ensure publishers’ sites are fraud-free environments. ·
Building a winning team
Our experienced team is driven to change the SSP landscape for the better. We work tirelessly to match technology, security, focus and vision so clients’ sites are given optimal exposure to achieve top results.
Meet Nicole
The first KPI-driven video SSP for Publishers.
No two websites are the same. To create a supply side platform that matter, you need a little something extra, a unique machine to maximize results. So we built one and named it Nicole.
two websites are NOT same.
To create a supply side platform, a unique machine to maximize results. So we built one and named it Nicole.
Nicole uses BoldWin’s machine learning algorithm to ensure maximum results in minimum time and at lower costs, based on the following abilities:
Two websites are NOT same.
To create a supply side platform you need a unique machine to maximize results. So we built our in-house AI tool and named it Nicole.
Nicole uses BoldWin’s machine learning algorithm to ensure maximum results in minimum time and at lower costs, based on the following abilities:
Data
Millions of historical data points help optimize your site for maximum CPM, while simultaneously analyzing published content’s specific data to obtain the best possible results. The data shortens the learning curve to expertly and efficiently help expand your site’s exposure and create new revenue streams.
Audience
Boldwin’s Audience Builder creates user profiles and relevant communities. The audiences which best respond and deliver clients’ desired results are used to build Lookalike Audiences and to expand thier sites reach and results.
Rule Engine
Builds flexible rule engines, exclusive to each publisher’s site and vision for the optimization process to maximize the budget
Dashboard
The smart dashboard was built and customized to support publisher’s
activity that focus on generating results for our clients and partners.
Real Time Bidding
Real-time bidding is better, faster and more precise with BoldWin
It’s not just about bidding in real time; it’s about making the right decisions beforehand.
Header Bidding
At BoldWin, our mission is to use top tech advances to be ahead of the industry.
Therefore we developed our own in-house proprietary bidder, which supports header bidding, to rule the Mobile Video SSP world with real-time bidding solutions.
Our tech is constantly being updated to support multi-segment optimization, real-time decisions (RTD) and reduced response time. This enables us to integrate directly with the most advanced publishers, ensuring the best user experience and the best results for our clients.
Deep Audience-Based Targeting
To deliver high ROI, we are offering 15 deep and different segments and audience profiles, such as age, gender, education level, location, interests and more, allowing our clients to reach the highly-targeted audience that fits their specific publishing needs.
Safety First!
We prioritize the safety of our clients’ and partners’ brands. Our technology is integrated with top fraud detection solutions – Flashtalking a leading third-party tool.
Bold-Win is a proud member of the TAG (Trustworthy, Accountability Group) organization.
100% of our traffic is scanned pre-bid and post-bid to eliminate fraud so our client’s brand is as safe as it can be.
Our Own Player
Our technology is equipped with a flexible and fast player that supports all video formats and devices – HTML5, VAST, VPAID, JS and FLV. With BoldWin, viewing content becomes an engaging experience with minimal errors, improved loading time and a greater CTR.
Full Control Over What Appears on Your Site
The 100% transparency and real-time reporting, provided to our partners, gives them the full control they want with the full support they need.
